Professional Networking 101: 4 Easy Ways to Add Value and Build Real Relationships (Without Expertise)
by LearnEQ.io, Issue: #28
You've been doing it all wrong.
Reaching out to strangers on LinkedIn, asking for jobs, investments, or favors without any prior connection.
And you're wondering why no one responds.
Here's the harsh truth:
Cold outreach without a relationship is a waste of time.
Networking isn't about what you can get from others; it's about building quality connections by giving value first.
Here's how to do it—even if you don't have any expertise to offer.
1. Engage Authentically with Their Content
By commenting, liking, and sharing someone's posts, you're doing more than just boosting their social media metrics. You're acknowledging their hard work, celebrating their wins, and showing genuine interest in their life.
Most people scroll past content without a second thought. But when you take the time to engage authentically, you stand out.
You're not just another follower; you're someone who cares.
How to Do It:
- Show Genuine Interest: Don’t just "like" their post—leave a thoughtful comment. Share how their message resonated with you.
- Celebrate Their Wins: When they share a success, congratulate them. Make it personal.
- Be Consistent: Regular engagement keeps you on their radar without being intrusive.
Action Step: Identify five people you'd like to build a connection with. Over the next two weeks, consistently engage with their content. Make your interactions meaningful—offer insights, ask questions, and share their posts with your own audience.
2. Share Opportunities That Aren’t a Fit for You
I once came across a job posting that wasn’t right for me. But immediately, I thought of a former colleague who’d be perfect for it.
I shot him a quick message:
"Hey, I just saw this opportunity and thought of you. It seems like a great fit!"
He was surprised—not because of the job, but because I thought of him.
Most people are wrapped up in their own lives. When you go out of your way to think of others, it leaves a lasting impression.
And guess what? When you're in need, they'll remember you.
How to Do It:
- Stay Alert: Keep an eye out for opportunities—jobs, events, articles—that might benefit others.
- Reach Out Personally: Send a direct message or email. Make it clear why you thought of them.
- Expect Nothing in Return: Your goal is to help, not to get something back.
Action Step: The next time you come across an opportunity that isn’t for you, think about who in your network could benefit. Send them a personalized message sharing it.
3. Be the Connector Who Solves Problems
If you notice someone struggling with a problem—whether mentioned in a social media post or a conversation—you can add immense value by connecting them to someone who can help.
You become the bridge between challenges and solutions.
And people remember bridges.
How to Do It:
- Listen Actively: Pay attention to what people are saying. What challenges are they facing?
- Leverage Your Network: Think about who you know that could help.
- Facilitate the Introduction: With permission, connect them. Provide context so both parties understand the value.
Action Step: Identify someone in your network who has expressed a challenge. Think about who could help them overcome it. Reach out to both parties to see if they’d appreciate an introduction, then make it happen.
4. Promote Their Events and Acknowledge Their Efforts
Organizing events, webinars, or conferences is no small feat. Organizers often need all the help they can get to spread the word.
By promoting their event and letting them know how much you appreciated it, you’re providing significant value.
Compare that to just showing up and immediately asking for help—it sounds silly, right?
How to Do It:
- Share Their Event: Post about it on your social media channels. Explain why others should attend.
- Attend and Engage: Be an active participant. Ask questions, provide feedback.
- Express Your Appreciation: After the event, send them a message. Let them know what you enjoyed and that you're glad you could help promote it.
Action Step: Find an upcoming event hosted by someone you'd like to connect with. Promote it genuinely on your platforms. After attending, reach out to express your appreciation and share your experience.
Why Giving Value First Matters
When you focus on giving rather than getting, you:
- Build Trust: People are more inclined to help those who have helped them.
- Stand Out: Most are busy asking for favors. You’re different.
- Create Genuine Relationships: Connections based on mutual respect and value last longer.
Stop the Ineffective Cold Outreach
If you're tired of:
- Sending messages that get no replies.
- Feeling invisible in your industry.
- Wasting time on strategies that don't work.
It's time to change your approach.
Start giving value first.
Take Action Now
Here's your game plan:
- List Your Targets: Identify five people you want to build a connection with.
- Choose Your Strategy: Decide which of the four methods fits best for each person.
- Implement: Start adding value today.
- Be Consistent: Relationships aren't built overnight. Keep at it.
Remember: Networking isn’t about immediate gains; it’s about planting seeds that grow over time.
Stop asking strangers for favors.
Start building real connections by giving value first.
Your future self will thank you.